Maeda’s First Law of Simplicity: Reduce

I’ve been following John Maeda’s work for years. He’s slowed down on the blogging since he became the Prez of Rhode Island School of Design, but his thinking on the laws of simplicity remain solid. His first law of simplicity is Reduce, for which he says, “The simplest way to achieve simplicity is through thoughtful reduction.”

I’ve got a bluetooth device that has just three buttons. But depending on how long you press them, and in what context, I can pair up the device, turn it on, turn it off, raise the volume, lower the volume, stop an audio track, pause audio, skip ahead one audio track, skip back one audio track, redial a number, answer a call, and end a call. Twelve functions with three buttons. Not bad. Someone clearly spent some time on thoughtful reduction.

At my job we put on an annual conference. For years we’ve bent over backwards to provide attendees the most granular options for registration, which has made creating online registration forms a bit of a nightmare. This year we’re cleaning it up a bit. For one track in particular, we’ve eliminated basically every option, and simply narrowed it down to a single price. Register and get everything you need, or don’t come. That’s going to polarize some attendees, for sure. What remains to be seen is whether the quality of attendees, and by extension the quality of the conference, will change due to the simplification of pricing.

Reduce is a killer concept for me. Super easy to forget, and way too easy to ignore. Scope creep in particular is a monster that I feel like I’m always fighting. But if I can remember to attend to the “thoughtful reduction,” and remain willing to spend the time working through the tradeoffs, Reduce often pays dividends.

Decision Tools: Pair Ranked and Weighted

We all make a lot of decisions, big and small. Most of the time we don’t need to over-think the process, right? I mean, if the printer is out of paper, just get more paper. No need to construct a T-chart with pros and cons. Sometimes, though, the effort it takes to build out a structured decision process totally pays off.

Here’s a method I’ve used a bunch of times, in a bunch of situations. Though I’ve used it in many contexts, I find it to be particularly helpful during a hiring process, especially with a group. It takes time to set up, and it takes even more time when you’re working toward consensus with a group (a whole different blog post), but if the decision is important, it’s time well spent.

Step One
Brainstorm criteria: whatever your decision is about, brainstorm a list of no more than a dozen criteria by which to judge your alternatives. So, if you’re looking at painting your living room, you might have a list like this: low VOC, high coverage, low carbon footprint, low cost, easy to source.

Step Two
Pair rank your criteria. Take your list of criteria, and compare each one to all others. Decide, one at a time, which is more important to you. So, between low VOC, or high coverage…which is more important? Now compare low VOC against low carbon footprint: if you could only choose one, which would it be? As you run through the list, put a hash mark next to the criteria that “wins” each comparison. By the end of the exercise, you’ll have a clear view of which criteria is most important to you.

Step Three
Weight your criteria. If you initially brainstormed a list of 12 criteria, you’ll see that some criteria didn’t get any “votes.” You can eliminate these from consideration. You might only want to consider criteria which gathered 3 or more hashmarks, or “votes.” So of the original 12 brainstormed criteria, maybe you’ve got 5 remaining criteria with at least 3 hashmarks. Add up all the hashmarks for all remaining criteria. Let’s say there are 18 hashmarks. If “low VOC” has 5 of 18 hashmarks, then it’s weight will be 5/18, or 27% (5 divided by 18, multiplied by 100). Do this calculation for each remaining criteria, rounding as needed so that your final percentages add up to 100%.

Step Four
Evaluate alternatives against criteria. Now this gets a little technical. A spreadsheet is probably best for this step, since you’ll be arranging stuff vertically and horizontally. Since you’re usually more limited along the horizontal view, use whatever you’ve got the least amount of, criteria or alternatives, along the top row. Whatever there’s more of should be arranged vertically along the left side. Now you want to compare each alternative against each criteria. So, looking at Paint A and Paint B against the “low VOC” criteria, which would you choose: Paint A or Paint B? Now compare both against the next criteria, and so on. When done, move to Paint B against Paint C for low VOC: which would you choose? As before, as you make your choices, place a hashmark in the intersection of alternative and criteria to indicate your “vote.”

Step Five
Calculate results. Now that you’ve brainstormed your criteria, pair ranked them, then pair ranked your alternatives against your criteria, you should start to see a decision emerging. At this stage you’ll need to multiply each alternative’s total hashmark count by the weight of each criteria. When finished, add up all the numbers accumulated for each alternative. You should see a clear “winner.”

Step Six
Gut check. Once you’ve done all the math and you see where it leads you, how do you feel about it? As much work as this entails, it is an imprecise method. There are plenty of opportunities to make pair ranked selections based on emotion, rather than fact, and that can lead the entire process astray. Take a look at your results. Does it feel about right to you? If you or your team have any unresolvable reservations about the outcome, scratch it and start over. It’s a pain, but if the outcome is important, it’s worth the investment of time.

I know this looks like a lot of stuff. And for run of the mill decisions, it’s too much overhead. But if a decision matters, and you want to be able to justify your process down the line, this kind of process is pure gold.

Instacast

I’ve been running a lot lately, training for my first 10k race. Some of these runs are longer than I’ve run before…did 7 miles today and it took a little over an hour. You know, it’s good to listen to music when you run, but unless you’ve got a huge library, or buy lots of new music, it can get a little old. I’ve gotten a lot of mileage out of the Bootie and Hood Internet mashups.

I started thinking that maybe I should listen to audiobooks, but that gets either expensive, or troublesome if you try to check out an audiobook at the library (don’t get me started). So during spring break with the family, I poked around at some of the podcasts I’ve subscribed to but never listen to. You know what I’m talking about. Somehow I bumbled over to the B&B Podcast (great, btw) and one of their sponsors was Instacast. Never heard of it, so I grabbed it and gave it a try. It is excellent.

First of all, it’s for your iPhone. If you don’t have an iPhone, this is probably reason enough to get one. I’ve got a 16GB phone, and I’ve got a lot of apps, and pictures I keep making but never delete. So space is at a premium. This thing, Instacast, it lets you subscribe to podcasts, but stream them over the air. So smart. You can d/l podcasts, too, if you think you’ve got manky reception coming up or something. But this streaming dealio has been great for me. Saves me a ton of space, simplifies podcast discovery, I can subscribe to a bunch more podcasts without affecting available space, and it makes my long runs way less tedious.

Excellent product, highly recommended.

Just Moms

“Just Moms” is out now! Amy’s got an essay in it, and it’s the first thing she’s ever had published. I’m super stoked for her, and can’t wait to read the whole book. It’s a bunch of essays written by moms on topics like non-violence, simplicity, and contentment. It’s got an unabashed Christian bias, though not all the essays are explicitly Christian. Also, the cover was designed by my skate buddy Darryl Brown!

Looking forward to reading it…

Oliver Wendell Holmes

“I wouldn’t give a fig for the simplicity on this side of complexity; I would give my right arm for the simplicity on the far side of complexity.”

–Oliver Wendell Holmes