{"id":581,"date":"2008-05-13T22:08:06","date_gmt":"2008-05-14T05:08:06","guid":{"rendered":"http:\/\/bren.pintglass.org\/?p=581"},"modified":"2008-05-13T22:08:06","modified_gmt":"2008-05-14T05:08:06","slug":"moxie-java-vs-dutch-bros","status":"publish","type":"post","link":"https:\/\/brendonconnelly.com\/blog\/moxie-java-vs-dutch-bros\/","title":{"rendered":"Moxie Java vs. Dutch Bros"},"content":{"rendered":"

I visit Boise, ID roughly monthly for a couple of days. I used (grudgingly) get coffee at a local chain called Moxie Java<\/a>. Recently, an Oregon-based chain called Dutch Bros.<\/a> has entered the Boise market, and they’re rocking it.<\/p>\n

Moxie seems to be primarily a walk-in joint, though they do good drive-thru business as well. Dutch Bros is all drive-thru, all the time. No store space whatsoever, though some shops do have little seats outside a walk-up window. The biggest difference, though, is the quality of coffee. Every single Moxie store I’ve been to has served up coffee that’s barely palatable. For the longest time, I thought that’s just what Boise people liked. What else could explain the proliferation of Moxie Java joints all over that town? Then I visited Rembrandt’s<\/a> and realized that good coffee did exist in the Boise-metro area (Rembrandts is in Eagle).<\/p>\n

Since Dutch Bros started popping up in the Boise area (there are at least three that I know of), I’m guessing that Moxie is scratching their heads, wondering where all their drive-thru business has gone. I bet they have no idea how much people enjoy decent coffee.<\/p>\n

Here’s my prediction: Within 2 years, Moxie will either:
\n1) close 50% of their stores
\n2) go out of business altogether
\n3) fix their coffee and save their business<\/p>\n

Personally, I hope it’s #3. Moxie has a cool name and a great vibe in their stores. They’re locally owned, too. But I really think they won’t turn it around in time. I’m guessing they’ll reduce the number of stores by half within two years. I hope I’m wrong, but they’ve got to execute some heroic maneuvers to get out of this fix and salvage their brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

I visit Boise, ID roughly monthly for a couple of days. I used (grudgingly) get coffee at a local chain called Moxie Java. Recently, an Oregon-based chain called Dutch Bros. has entered the Boise market, and they’re rocking it. Moxie seems to be primarily a walk-in joint, though they do good drive-thru business as well. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,1],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-general","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8ckgU-9n","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:attachment":[{"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brendonconnelly.com\/blog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}